Why Invest in Princes Group

Investors

Why Invest in the Princes Group plc

Princes Group plc is a leading UK-based food and beverage company with a strong European presence and a diversified brand portfolio covering food, soft drinks and edible oils. A business of notable size and scale, Princes generated over £2.1billion in pro forma revenue in 2024, operates 23 manufacturing sites across 6 countries, operating through more than 20 brands —such as Napolina, Princes, Branston beans, Crisp’n’Dry, Naked Noodle, Mug Shot, Flora and many more — and delivering strong market performance and long-term value for stakeholders.

Princes’ success is underpinned by an experienced management team with deep industry expertise and a demonstrated ability to execute both organic and inorganic growth. The Group also benefits from the backing of committed family ownership, which ensures a long-term perspective, financial discipline, and strategic stability.

Our significant role in the food sector is reinforced by our commitment to product innovation, customer partnerships, and sustainability, ensuring that we maintain a prominent, resilient position in the market while continuing to create value for customers, partners, and investors.

Our Medium-Term Targets

Revenue Targets:

>3% Organic Revenue CAGR

+ £1 – 1.5 bn incremental revenue through M&A

Efficiency and Profitability:

> 300 bps margin improvement

Leverage*:

<= 2.0x

Sustainable Growth and Innovation:

>20% ROCE

*Net leverage defined as (i) interest-bearing loans (interest-bearing liabilities + leased obligations – cash and cash equivalents) / underlying adjusted EBITDA, and does not include factoring given its non-recourse nature; (3) Includes Cash pooling towards NewPrinces Group

Why Invest in Princes: A Compelling Case for Long-Term Shareholder Value

Princes Group plc is a leading international food and drink group with strong market positions in the UK, Netherlands, Italy, France and Germany, and a global supply base. Our broad and balanced and predominantly healthy portfolio — ranging from canned seafood, soup, vegetables and ready meals to dry pasta and cooking sauces, to soft drinks, seed and speciality oils and more — enables us to respond rapidly to changing consumer needs and shifting market dynamics.

With strong category expertise and a commitment to quality, we’re uniquely positioned to serve diverse global markets. Our diversity not only reinforces the resilience of our business model, but also drives agility, relevance, and long-term growth across an ever-evolving industry landscape.

We are the #1 player in the UK across several food and beverage categories, holding leadership positions in both customers’ own brands (COB) and branded products. Our average market share exceeds 65% in key sub-categories, and we also hold strong positions in Italy, Germany, the Netherlands, and other European markets.

At Princes Group plc, our broad portfolio of owned and licensed brands reflects our commitment to quality, innovation, and consumer trust across global markets. By continually responding to evolving consumer preferences and emerging trends, we strengthen brand loyalty and reinforce our market leadership.

Owned Brands

Our proprietary brands span multiple categories—from cooking essentials to ready meals—each with a distinct identity and loyal customer base. Here is a breakdown of just some of those brands:

BrandCategory / Description
Chicken TonightA cooking sauce brand
CookeenA traditional baking fat for home bakers.
Crisp ‘n DryA hugely popular rapeseed oil brand for roasting, frying, and baking.
Crosse & BlackwellA long-established brand of canned soup.
Farrow’sFamous for giant marrowfat processed peas.
Hunger BreaksFamous “meal in a can” ready meals.
JuceeA range of dilute to taste squash with no added sugar and no artificial colours or flavours
MazolaA corn and specialty oil brand.
Mug ShotA brand of instant noodles and pasta
NakedA brand of instant noodles
NapolinaAn Italian cooking brand that includes tomatoes, pasta, cooking sauces, and olive oils.
PrincesThe flagship brand for a wide variety of food and drinks, including wild caught seafood, meat, fruit, vegetables, ready meals, and fruit juice.
DelverdeBased in Italy’s Majella National Park, produces high-quality pasta using Verde River Spring water and select durum wheat. The brand also offers artisanal baked goods that fuse tradition with innovation.
BirkelWith over 150 years of heritage, Birkel is Germany’s most trusted pasta brand, known for its quality and wide-ranging products that suit every taste and lifestyle.
3GlokenWith over 140 years of heritage, 3 Glocken is one of Germany’s leading pasta brands, known for its commitment to exceptional taste and quality in every dish.
MinutoDelivers quick, high-quality desserts and baking mixes for effortless enjoyment. With a wide range of flavour and carefully selected ingredients, it offers authentic taste and texture in minutes.
PezzulloFounded near Italy’s Amalfi Coast, Pezzullo has over 80 years of expertise in crafting high-quality durum wheat pasta. Celebrated for its authentic flavour and sustainable packaging, the brand reflects the rich tradition of Campania’s pasta-making excellence.
CorticellaA trusted name in premium pasta, known for combining traditional craftsmanship with modern innovation. The brand offers a broad selection of pasta shapes and flexible packaging options to meet diverse market demands.
Vier DiamantenWith over 50 years of heritage, Vier Diamanten is Austria’s leading canned fish brand, known for quality, convenience, and global flavour inspiration. Its diverse range of tuna, salmon, and shellfish products continues to grow across Europe, driven by innovation and consumer loyalty.
WielkopolskiA high-quality cooking oil known for its golden clarity, delicate taste, and exceptional versatility across every day and gourmet dishes. Owned by Edible Oils Limited Polska—a joint venture between Princes and ADM—the brand continues to elevate kitchens with trusted flavour and performance.

Licensed Partnerships

We also manufacture and distribute products under license for several leading brands, enhancing our portfolio and expanding our reach:

BrandCategory / Description
Batchelors (Peas)Canned mushy and normal peas for this iconic British favourite, produced and sold under license from Premier Foods.
Branston (Beans)Our ‘5 star’ baked beans, produced and sold under license from Mizkan Europe.
Capri-SunIn 2024, Princes secured an exclusive partnership to pack Capri-Sun juice pouches in the UK. Capri Sun retains sales responsibility.
Flora (Oil)Leading sunflower oil brand, produced and sold under license from Upfield Foods.
Olivio (Oil)An olive and vegetable oil blend, produced and sold under license from Unilever.

This diverse portfolio exemplifies Princes Group plc’s commitment to building trusted brands that resonate with consumers and deliver consistent quality. These are kitchen cupboard essentials for millions of families every single day. By combining deep category expertise with agile innovation and operational strength, our brand portfolio continues to drive sustainable growth and long-term value across an evolving global food and soft drinks market.

We serve more than 8,000 clients worldwide, including the largest retailers in the UK, Europe, and beyond, making us a trusted partner to the most influential names in global food retail. Our reach extends far beyond Europe: we export to over 60 countries, ensuring our brands and customer own brand (COB) products are enjoyed across diverse markets and consumer groups.

Our strength lies in our ability to serve customers across many categories — from fish to Italian foods, oils, drinks, and ambient groceries — with the flexibility to supply both branded products and customer own brands at scale. This dual capability positions us as a uniquely valuable partner, allowing us to grow alongside our customers while supporting their strategic goals.

Because we operate as Category Captain, retailers rely on our insight, product development expertise, and supply reliability to help shape their categories. This role reinforces the depth of our relationships and ensures our presence on shelf in competitive markets.

Beyond retail, we also work in the food service and B2B channels, supplying high-quality, reliable products to restaurants, caterers and industrial partners who depend on our scale, expertise and category breadth.

We serve more than 8,000 clients worldwide, including the largest retailers in the UK, Europe, and beyond, making us a trusted partner to the most influential names in global food retail. Our reach extends far beyond Europe: we export to over 60 countries, ensuring our brands and customer own brand (COB) products are enjoyed across diverse markets and consumer groups.

Our strength lies in our ability to serve customers across many categories — from fish to Italian foods, oils, drinks, and ambient groceries — with the flexibility to supply both branded products and customer own brands at scale. This dual capability positions us as a uniquely valuable partner, allowing us to grow alongside our customers while supporting their strategic goals.

Because we operate as Category Captain, retailers rely on our insight, product development expertise, and supply reliability to help shape their categories. This role reinforces the depth of our relationships and ensures our presence on shelf in competitive markets.

Beyond retail, we also work in the food service and B2B channels, supplying high-quality, reliable products to restaurants, caterers and industrial partners who depend on our scale, expertise and category breadth.

At Princes Group plc, operational excellence and technical expertise are central to our strategic vision. We run more than 190 production lines with ~30% untapped capacity. Our highly automated, standardised manufacturing system gives us efficiency, scalability, and flexibility, allowing us to grow volumes without significant new investment. This expansive footprint enables us to harness advanced technologies and deep industry knowledge to deliver high-quality food and beverage products that meet the evolving expectations of modern consumers.

Supply Chain Enhancement

With a robust and flexible supply network, we ensure responsiveness to market shifts, resilience against disruption, and alignment with customer needs.

These pillars form the backbone of our operational strategy, enabling Princes Group plc to consolidate its leadership position, enhance competitiveness, and navigate the complexities of a dynamic global market.

Our operating model is anchored in five strategic pillars that drive performance and resilience:

  • Engineering Excellence
    We invest in innovative design and automation to enhance efficiency, reduce downtime, and accelerate product development across our facilities.
  • Quality Assurance
    Our proactive quality systems go beyond compliance, embedding rigorous standards and continuous monitoring to ensure product integrity and consumer trust.
  • Cost Leadership
    Through disciplined cost management and a culture of continuous improvement, we maintain competitiveness while reinvesting in innovation and sustainability.
  • Technology Enablement
    We integrate digital platforms and data analytics to optimise operations, improve traceability, and support agile decision-making across the value chain.
  • Lean Deployment
    Our lean manufacturing principles focus on eliminating waste, empowering teams, and driving sustainable productivity through people-centric processes.

Princes Group plc delivered pro forma revenues exceeding £2.1 billion in 2024. Our success reflects a disciplined strategy built on integrating complementary assets, optimising our portfolio, and focusing on key markets. We continue to unlock organic growth through innovation in core categories, expansion into white space opportunities, and a sharper focus on evolving consumer needs.

Through efficient capital management and operational excellence, we’ve consistently created value—even in complex conditions. This sustained performance is rooted in long-term industrial expertise, financial discipline, and a commitment to sustainable development, positioning us for continued growth.

We have a clear roadmap to deliver >3% organic revenue CAGR over the medium term, underpinned by a broad set of strategic initiatives across categories, geographies, and products.

We grow by strengthening our core and expanding through global cross-selling: this framework illustrates how we capture growth across markets and products:

  1. Growing our core: Driving further penetration of existing categories in our established markets.
  2. Cross-selling into new products: Leveraging our customer relationships to introduce additional categories where we already operate.
  3. Cross-selling into new markets: Expanding geographically by taking our existing strong categories into new regions.
  4. Cross-selling new products into new markets: Unlocking the largest growth opportunities by entering entirely new categories and geographies.

Our growth strategy focuses on 6 key areas:

  1. Modernising ambient foods to meet evolving consumer preferences.
  2. Diversifying seafood and strengthening our leadership in tuna and other fish products.
  3. Winning in Italian products, leveraging our heritage and credibility in pasta, sauces, and typical Italian food.
  4. Elevating edible oils, expanding both in cooking oils and premium olive oils.
  5. Driving drinks occasions through innovation in squash, juices, and new beverage formats.
  6. Entering new categories to expand our customer offering.

We support these initiatives with a disciplined Revenue Growth Management (RGM) playbook, balancing price, promotions, terms, and assortment to ensure competitiveness and profitability.

Our growth is reinforced by a combination of innovation, international expansion, and scale advantages, which together provide significant upside and resilience:

  • Innovation and product development: We operate a fully vertically integrated model, from idea to production, supported by a dedicated R&D team and extensive trial capabilities. This enables us to launch new products quickly, adapt to changing consumer needs, and capture premiumisation opportunities across categories.
  • International expansion: We are strategically positioned with full European coverage, holding advantages in Central, Mediterranean, and Nordic regions, while also pursuing high-potential global markets such as the US. Our strong customer relationships across retail, foodservice, and B2B channels create a powerful platform for cross-border growth.
  • Scale and capacity headroom: With ~30% spare manufacturing capacity, we can grow volumes significantly without major additional investment, unlocking operating leverage and margin improvement. Our broad, well-invested production footprint across 23 sites ensures efficiency, flexibility, and reliability.

Together, these factors position Princes as a resilient, scalable growth platform, capable of systematically expanding across categories and geographies while delivering sustainable value creation.

Mergers and acquisitions are a core driver of our growth strategy. Our management team has led and successfully completed more than 20 acquisitions over the past 35 years, consistently integrating businesses, delivering synergies and long-term value creation. Our M&A pipeline is active and highly selective: we only pursue opportunities that align with our long-term vision, strengthen our core categories, and enhance our pan-European platform. Every transaction is evaluated for its ability to generate sustainable returns and deliver effective industrial integration.

Our track record demonstrates that we know how to integrate, transform and grow acquired businesses, capturing operational efficiencies, expanding category reach, and unlocking cross-selling potential. This disciplined approach ensures that acquisitions create value not only for our Group but also for our customers, partners, and stakeholders. With a medium-term target of £1–£1.5 bn incremental revenue through M&A, we are well positioned to continue driving industry leadership through carefully executed expansion.

Our commitment to social and environmental sustainability is the core principle embedded across every facet of our business. Over recent years, we’ve made significant strides in reducing our environmental footprint and establishing new targets and then also improving conditions for the thousands of workers in our supply chain.

Governance is critical within ESG – this isn’t just about sustainability projects but strong governance, policies and embedding these into our business from top to bottom guiding investment decisions and day to day business. This reflects our ambition to lead not only in the food and beverage sector, but also in environmental stewardship and social responsibility.

Environmental Progress (2018–2024):

  1. Carbon Emissions: We have achieved a 24% reduction in emissions across our manufacturing sites compared to our 2018/19 baseline.
  2. Net Zero – our targets were validated by the Science Based Initiative in 2025.
  3. Food Waste: Princes has reduced food waste by 29% since 2018/19.
  4. Sustainable Sourcing: We are on track to meet our goal of 100% Marine Stewardship Council-certified branded tuna by the end of 2025 and are working towards our zero-deforestation commitment.
  5. All non-recyclable plastics have been removed from our business and 97% of our products are considered “widely recyclable” for consumers.

Our Commitments and Envisaged Timings

100% MSC-certified tuna sourcing for the Princes brand in all markets2025
Commitment to zero deforestation for key raw materials linked to deforestation2025
100% FSC-certified paper and cardboard2026
Integration of ESG policies to manage significant impacts and risks2026
100% certified sustainable palm oil2028
100% electricity from renewable sources2030
(50.4%) GHG emissions (Scope 1 & Scope 2)2032
(50.4%) GHG emissions (Scope 3) from purchased goods and services, upstream transportation and distribution, and operational waste2032
(90.0%) GHG emissions (Scope 1, 2 & 3) from energy procurement, operations, purchased goods and services, upstream transportation and distribution, and operational waste2050

Social Impact:

  • Suppliers human rights progress is monitored through a combination of auditing, deep dive projects and collaborative work with customers and – where applicable – competitors in a pre-competitive space. Such collaboration in our industry is commonplace, and we embrace it.
  • We’ve maintained a leading position on human rights in Italian agriculture where we’ve worked to combat the exploitation of seasonal labour through ethical recruitment and transparent supply chain practices.
  • Our ESG framework includes dedicated policies on modern slavery, migrant worker contracts, and ethical trade, all updated and published in 2024.

Financial Resilience:

While investing in ESG, Princes has continued to deliver strong financial performance, supporting its long-term growth strategy. These investments are not just ethical—they’re strategic, enabling cost efficiencies, brand trust, and long-term value creation.

By continuously improving our water, energy, and carbon intensity metrics, we demonstrate that sustainability and profitability are not mutually exclusive—they are mutually reinforcing.

Princes is led by a proven leadership team with extensive international food & beverage experience and a strong track record in organic growth, M&A integration, and operational transformation. Our executives bring diverse expertise from global industry leaders, while many have built their careers within Princes—offering a rare combination of fresh perspective and continuity.

We have a proven history of integrating acquisitions, driving operational efficiencies, and delivering growth, supported by a culture of innovation and resilience. This is underpinned by the long-term commitment of the Mastrolia family, who are not selling any shares in this primary-only raise. Their active involvement in governance and management ensures strategic stability, disciplined execution, and continuity of vision—reinforcing our focus on sustainable value creation.

Our Board of Directors

Angelo Mastrolia

Executive Chairman

Giuseppe Mastrolia

Interim CEO and Executive Director

Fabio Fazzari

Chief Financial Officer and Executive Director

Benedetta Mastrolia

Investor Relations Director and Executive Director

Our Non-Executive Directors

Louise George

Independent Non-Executive Director

Linda Main

Independent Non-Executive Director

David Gosnell

Independent Non-Executive Director

Our Experienced Executive Management Team

Angelo Mastrolia

Executive Chairman

Giuseppe Mastrolia

Interim CEO and Executive Director

Fabio Fazzari

CFO of Princes Group

Benedetta Mastrolia

Investor Relations Director

Neil Bohannon

Chief Procurement Officer

Barry McDonnell

Chief Operations Officer

Joe Dent

Chief People Officer

Ian Rooney

Chief Supply Chain Officer

Andrew Hargraves

Group Commercial Director

Fabrizio Carrara

Group Risk & ESG Director

Alastair Roberts

Group Sales Director


Statutory Board Member

Operating Board Member

Disclaimer

The information provided herein offers a general overview of Princes Group plc and its operations. It is not intended as an invitation to invest, nor should it be interpreted as financial advice or a recommendation. While Princes Group plc and its management strive to ensure the accuracy and timeliness of the content, no liability is accepted for decisions made based on this information.

This document may contain forward-looking statements reflecting current expectations and projections regarding future events. These statements are inherently subject to risks, uncertainties, and factors beyond the Group’s control, which may cause actual outcomes to differ materially from those anticipated.

Key risk factors include but are not limited to fluctuations in global economic conditions, shifts in market dynamics, currency volatility, regulatory changes, and evolving consumer preferences.

Before making any investment decision, readers are advised to consult a qualified financial advisor to assess relevant risks. All information is accurate as of the date of publication, and Princes Group plc undertakes no obligation to update forward-looking statements in light of new developments.